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AlgoLift

  • Finance
  • 0 Case Studies
AlgoLift is a financial engine for marketing investments

Jun 01

How to think about including Organic Lift into your ROAS

In mobile marketing, advertisers typically judge the performance of their campaigns using return on ad spend (ROAS) measured from users attributed to the campaign through a mobile measurement partner…

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Jun 30

Announcing AlgoLift Intelligent Budget

We’re delighted to announce the launch of AlgoLift Intelligent Budget, a cross-channel, media mix model budgeting tool available to AlgoLift Intelligence and Algolift Intelligent Automation clients…

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Jun 30

AlgoLift Intelligent Budget: A Case Study

Previously, in An Algorithmic Approach to User Acquisition Automation, we explored the mathematical foundation of programmatic campaign management on Facebook and Google. In some cases, automatic…

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Jun 19

Announcing AlgoLift Organic Lift

We’ve spent the last 4 years building tools to understand our clients’ total user acquisition ROAS including algorithms to support IAP, ad revenue, and subscription business models. Today, we’re…

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