# Competitor comparisons

> How your company appears on side-by-side /compare pages.

Comparison pages put your company side by side with another at `/compare/<a>/vs/<b>`. They are public, SEO-indexable when both sides have content, and built automatically from your profile data.

## At a glance

- Public side-by-side pages at `/compare/<a>/vs/<b>`, built automatically from each company's published profile.
- Renders header, "At a glance" facts, About, Solutions, feature comparison, and FAQ for both companies.
- Indexed by search and AI engines only when both sides have real content (knowledge Q&A and listed solutions).
- Competitor results surfaced for your company: Free up to 3, Pro up to 5.
- Completeness wins — fuller profile, solutions, and knowledge Q&A make you look stronger and rank better.

## What a comparison page shows

A `/compare/<a>/vs/<b>` page draws entirely from each company's published profile. For both companies it renders, side by side:

1. The header card — logo, tagline, a link to each profile, and each website.
2. At a glance — founded year, headquarters, company size, industries, and number of solutions listed.
3. About — each company's description.
4. Solutions — every solution each company lists, with tagline and pricing model.
5. Feature comparison — shared features, plus features unique to each side (shown only when both companies have feature data).
6. Frequently asked questions — each company's knowledge Q&A.

The page is only indexed by search and AI engines when both sides have real content to compare (knowledge Q&A and listed solutions). The richer your [profile](/docs/company-profile), [solutions](/docs/solutions), and [company knowledge](/docs/company-knowledge), the more complete you look next to a rival — and the more likely the page ranks.

## Competitor limits by plan

The number of competitor results surfaced for your company depends on your plan:

| Plan | Competitor results |
|------|--------------------|
| Free | Up to 3 |
| Pro | Up to 5 |

## Improve how you compare

Comparison pages reward completeness. To win the side-by-side:

1. Fill in your company details so the "At a glance" row has no blanks.
2. List your solutions with features and pricing so the feature comparison favors you.
3. Add knowledge Q&A so your FAQ column is as deep as the competitor's.

To see how an AI model ranks you against a specific rival on perception rather than profile data, use the Compare tab of the [AI Score grader](/docs/ai-score-grader).

## FAQ

**How many competitors can my company surface?**

It depends on your plan: Free surfaces up to 3 competitor results and Pro up to 5.

**Will my comparison page show up in search and AI engines?**

Only when both companies have real content to compare — knowledge Q&A and listed solutions. If one side is thin, the page is not indexed.

**Where does the content on a comparison page come from?**

Entirely from each company's published profile. It renders the header, "At a glance" facts, About, Solutions, a feature comparison, and the FAQ for both sides automatically — there is nothing to author per comparison.

**Why does the feature comparison sometimes not appear?**

The shared-and-unique feature comparison only shows when both companies have feature data on their solutions. Add features to your solutions so the comparison can favor you.

**How do I win the side-by-side?**

Fill in your company details so the "At a glance" row has no blanks, list solutions with features and pricing, and add knowledge Q&A so your FAQ column is as deep as the rival's. For perception-based ranking, use the Compare tab of the [AI Score grader](/docs/ai-score-grader).

---

Source: Welcome.AI Docs | https://welcome.ai/docs/competitor-comparisons