# Discoverability score

> How your readiness is scored across the discover, evaluate, and trust pillars.

The discoverability score is a single readiness number that tells you how prepared your company is to be discovered, evaluated, and trusted. It's shown on your Overview at `/manage/<your-company>` and in the sidebar progress ring.

## At a glance

- A single 0–100 readiness number shown on your Overview at `/manage/<your-company>` and in the sidebar progress ring.
- It sums points across categories: profile completeness, knowledge coverage, machine-readable outputs, social presence, content richness, and AI Trust on every plan.
- Pro adds two categories — brand perception and SEO health — so the maximum is higher; the bar is always a percentage of the points available on your plan.
- The same signals re-group on the Overview into the Discover, Evaluate, and Trust pillars, each with its own percentage and next-action link.
- Biggest levers: a complete profile, 3+ Q&A in each of the five knowledge sections, at least three solutions, and a published trust profile.

## What it measures

The score sums points across several categories. Some are available on every plan; brand perception and SEO are Pro-only.

| Category | What it rewards | Plan |
| --- | --- | --- |
| Profile completeness | Name, tagline, logo, website, description (500+ chars), main image, founded year, headquarters | All |
| Knowledge coverage | At least 3 Q&A pairs in each of the five GEO sections | All |
| Machine-readable outputs | AI bullets, at least 1 and at least 3 solutions, demo email | All |
| Social presence | LinkedIn, Twitter, and Crunchbase URLs | All |
| Content richness | Description 1000+ chars, video, employee count, categories assigned | All |
| AI Trust | Completeness of your published trust profile | All |
| Brand perception | Whether you've been graded and how high you score | Pro |
| SEO health | Tracked keywords, top-10 rankings, content gaps, content plans, recent rank checks | Pro |

Because Pro adds two categories, the maximum possible score is higher on Pro. The bar is always shown as a percentage of the points available on your plan.

## How it maps to the three pillars

The same signals are re-grouped on your Overview into the three mission pillars:

- Discover — Profile, knowledge, machine-readable outputs, social, and content richness. This is everything that makes you findable and legible.
- Evaluate — Your [case studies](/docs/case-studies), featured testimonials, and (Pro) the brand-perception grade from the [AI Score grader](/docs/ai-score-grader).
- Trust — The completeness of your [trust profile](/docs/trust-profile).

Each pillar shows a percentage, the items left to complete, and a next-action link.

## How to improve it

Work the highest-value gaps first:

1. Fill out your [profile](/docs/company-profile) completely — description length, logo, main image, and social links each add points.
2. Add Q&A to all five [knowledge sections](/docs/company-knowledge); aim for at least 3 pairs each.
3. List your [solutions](/docs/solutions) — at least three.
4. Publish your [trust profile](/docs/trust-profile).
5. On Pro, run the [AI Score grader](/docs/ai-score-grader) and set up [SEO intelligence](/docs/seo-intelligence).

The Overview's "next action" link always points you at the most specific incomplete item, so you can chip away at the score one fix at a time.

## FAQ

**What range does the score use?**

It's a 0–100 readiness number, shown as a percentage of the points available on your plan and rendered in the sidebar progress ring on your Overview.

**Why is the maximum score higher on Pro?**

Pro adds two scored categories — brand perception and SEO health — that the free plan doesn't have. Because the bar is shown as a percentage of the points available on your plan, free companies can still reach 100% without them.

**What earns the most points?**

A complete profile is the single biggest lever, followed by knowledge coverage (at least 3 Q&A pairs in each of the five sections), listing at least three solutions, and publishing your trust profile.

**How does the score relate to the three pillars?**

The same signals are re-grouped on your Overview into Discover (profile, knowledge, outputs, social, content), Evaluate (case studies, testimonials, and on Pro the brand grade), and Trust (your trust profile). Each pillar shows a percentage and a next-action link.

**What's the fastest way to raise my score?**

Work the highest-value gaps first: complete your [profile](/docs/company-profile), add 3+ Q&A to all five [knowledge sections](/docs/company-knowledge), list three or more [solutions](/docs/solutions), and publish your [trust profile](/docs/trust-profile). The "next action" link always points to your most specific incomplete item.

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Source: Welcome.AI Docs | https://welcome.ai/docs/discoverability-score