88 percent of consumers pre-research their buys online before making a purchase either online or in-store. As a marketer, how do you reach and convert the research-obsessed consumer? Here are a few strategies to help you do it.
We sat down with Victor Borda, Director, Data Science at Invoca to see what makes his team unique and why he's passionate about his work.
Here's how to pick the right Google Ads campaign type for your business and optimize ad campaigns with Invoca call tracking software.
In this primer we explain the four major global consumer privacy standards that marketers need to know about: GDPR, SOC, HIPAA, and PCI DSS.
Invoca - Invoca - Voice Marketing Cloud
Drive revenue and delight customers with the power of voice.
Invoca - Invoca - Signal AI
Harness the power of artificial intelligence to drive revenue with actionable, real-time conversation insights.