Jul 12

5 Reasons Why Marketing Measurement Must Evolve

While we may secretly pine for a simpler time the reality is that today’s marketplace is extremely complicated and moves at a frenetic pace. Most brands face increased competition and there are literally thousands of distractions to consumer attention. In order to be successful, marketing professionals need right-time insights to make the best decisions on where to invest their budget. In this world of fragmented media and consumer attention, marketers seeking a competitive advantage need to evolve their approach to attribution and unlock the power of data-driven decision-making. Finding the right unified measurement solution may seem complicated, but the reasons to evolve are clear. Join Rex Briggs of Marketing Evolution and John Raven of Amgen for a webinar as they discuss the key reasons to evolve including: The need for speed to find the best marketing levers to pull Setting aside a “spray and pray” approach to “test and learn” to higher ROI Using new, lower-cost channels to reach the right audience at the right time Practical tips you and your team can use based on real-world experience

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Mar 01

4 Ideas to Improve Your Insurance Agency’s Marketing Strategy | Marketing Evolution

Before a customer invests in insurance, they tend to have a lot of questions. Does your marketing strategy provide them with answers? If you’re not so sure, take a look at this guide.

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Feb 18

3 Examples of Personalization in Banking and Financial Services | Marketing Evolution

Personalization in banking helps deliver a service or product to customers based on personal experiences and historical data. Explore 3 examples of personalization for financial institutions.

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Feb 15

The 2021 Marketing Technology Landscape Trends to Watch | Marketing Evolution

After the disruption of 2020, many marketers are wondering what the world of martech has to offer in 2021. Let’s examine some marketing trends that your chosen vendor should address.

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Case Studies

Case Study : Regions Bank & Marketing Evolution

Learn how Regions Bank, backed by Marketing Evolution’s analytics platform, used unified marketing measurement to drive increased ROI and revenue.

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Case Study : Millercoors & Marketing Evolution

Learn how MillerCoors worked with Marketing Evolution to determine optimal creative rotation and budget allocation, raise brand awareness and increase sales consideration.

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