txt

Marketing Evolution

  • Advertising & Marketing
  • 2 Case Studies
Technology for Brands to be More Human - to be More Alive

Oct 04

A History of Marketing Analytics: The Digital Revolution

Learn about the emergence of digital onto the marketing landscape, as well as the significant impact it’s had on modern marketing measurements and attribution strategies.

Read full article >


Jan 17

How Key Marketing Roles & Responsibilities Will Evolve in 2020

2020 will be marked by evolving roles for some key players in the marketing landscape from teams, to CMOs, agencies, and customers themselves. Learn how the roles of these players will evolve in the coming year:

Read full article >

Jan 17

Is Retail TV Advertising Making a Comeback?

Retailers spent more on TV advertising in 2019 than they have in recent years. Let’s investigate the factors that are fueling the comeback of retail TV advertising.

Read full article >

Jan 17

Is Retail TV Advertising Making a Comeback?

Retailers spent more on TV advertising in 2019 than they have in recent years. Let’s investigate the factors that are fueling the comeback of retail TV advertising.

Read full article >

Case Studies
Case Study : Regions Bank & Marketing Evolution

Learn how Regions Bank, backed by Marketing Evolution’s analytics platform, used unified marketing measurement to drive increased ROI and revenue.

Save to Library
Case Study : Millercoors & Marketing Evolution

Learn how MillerCoors worked with Marketing Evolution to determine optimal creative rotation and budget allocation, raise brand awareness and increase sales consideration.

Save to Library
Keep updated on all things AI