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Marketing Evolution

  • Advertising & Marketing
  • 2 Case Studies
Technology for Brands to be More Human - to be More Alive

May 14

Google’s DoubleClick Ad ID Change Presents Both Challenge And Opportunity For Attribution Vendors

Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch attribution, because it will block marketers’ ability to compare Google campaigns with other ad platforms.

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Feb 18

3 Examples of Personalization in Banking and Financial Services | Marketing Evolution

Personalization in banking helps deliver a service or product to customers based on personal experiences and historical data. Explore 3 examples of personalization for financial institutions.

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Feb 15

The 2021 Marketing Technology Landscape Trends to Watch | Marketing Evolution

After the disruption of 2020, many marketers are wondering what the world of martech has to offer in 2021. Let’s examine some marketing trends that your chosen vendor should address.

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Feb 15

The 2021 Marketing Technology Landscape Trends to Watch | Marketing Evolution

After the disruption of 2020, many marketers are wondering what the world of martech has to offer in 2021. Let’s examine some marketing trends that your chosen vendor should address.

Read full article >

Case Studies
Case Study : Regions Bank & Marketing Evolution

Learn how Regions Bank, backed by Marketing Evolution’s analytics platform, used unified marketing measurement to drive increased ROI and revenue.

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Case Study : Millercoors & Marketing Evolution

Learn how MillerCoors worked with Marketing Evolution to determine optimal creative rotation and budget allocation, raise brand awareness and increase sales consideration.

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Dynamic Yield - Feb 23 - Blog Post:
Dynamic Yield Improves eCommerce Sales with Deep Learning-Based Personalized ...

Dynamic Yield's solution uses deep learning to dynamically transform static, one-size-fits-all experiences into personalized listing pages.

Stermedia.ai - Feb 22 - Blog Post:
Dimensionality Reduction – Don’t Confuse Your Model

Find newest machine learning solutions and Artificial Intelligence algorithms.

Stermedia.ai - Feb 22 - Blog Post:
Dimensionality Reduction – Don’t Confuse Your Model

Find newest machine learning solutions and Artificial Intelligence algorithms.

Stermedia.ai - Feb 22 - Blog Post:
Dimensionality Reduction – Don’t Confuse Your Model

Find newest machine learning solutions and Artificial Intelligence algorithms.

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