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Marketing Evolution

  • Advertising & Marketing
  • 2 Case Studies
Technology for Brands to be More Human - to be More Alive

Jun 14

How Regions Bank Used Unified Marketing Measurement to Unlock Higher ROI

Regions Bank could no longer rely on high-level data provided by marketing mix modelling. Learn how adopting a unified marketing measurement approach allowed them to leverage person-level insights to increase ROI across channels.

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Feb 18

3 Examples of Personalization in Banking and Financial Services | Marketing Evolution

Personalization in banking helps deliver a service or product to customers based on personal experiences and historical data. Explore 3 examples of personalization for financial institutions.

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Feb 15

The 2021 Marketing Technology Landscape Trends to Watch | Marketing Evolution

After the disruption of 2020, many marketers are wondering what the world of martech has to offer in 2021. Let’s examine some marketing trends that your chosen vendor should address.

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Feb 15

The 2021 Marketing Technology Landscape Trends to Watch | Marketing Evolution

After the disruption of 2020, many marketers are wondering what the world of martech has to offer in 2021. Let’s examine some marketing trends that your chosen vendor should address.

Read full article >

Case Studies
Case Study : Regions Bank & Marketing Evolution

Learn how Regions Bank, backed by Marketing Evolution’s analytics platform, used unified marketing measurement to drive increased ROI and revenue.

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Case Study : Millercoors & Marketing Evolution

Learn how MillerCoors worked with Marketing Evolution to determine optimal creative rotation and budget allocation, raise brand awareness and increase sales consideration.

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POSTS FROM RELATED COMPANIES
Dynamic Yield - Feb 26 - Blog Post:
Transform static product listing pages into fully personalized experiences

Becoming increasingly crucial to the buying process, more brands are relying on product listing page personalization to influence purchases.

Dynamic Yield - Feb 26 - Blog Post:
Transform static product listing pages into fully personalized experiences

Becoming increasingly crucial to the buying process, more brands are relying on product listing page personalization to influence purchases.

Dynamic Yield - Feb 26 - Blog Post:
Transform static product listing pages into fully personalized experiences

Becoming increasingly crucial to the buying process, more brands are relying on product listing page personalization to influence purchases.

Faraday - Feb 26 - Blog Post:
The end of third-party cookies: How marketers should prepare

The decline of third-party cookies has marketers scrambling for alternatives. Here are the data-driven solutions you'll need for a cookie-less...

Dynamic Yield - Feb 23 - Blog Post:
Dynamic Yield Improves eCommerce Sales with Deep Learning-Based Personalized ...

Dynamic Yield's solution uses deep learning to dynamically transform static, one-size-fits-all experiences into personalized listing pages.

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