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Marketing Evolution

  • Advertising & Marketing
  • 2 Case Studies
Technology for Brands to be More Human - to be More Alive

Jul 25

Marketers: Stop Using Vanity Metrics To Value Your Marketing

B2C marketers have a glut of metrics to help them determine marketing effectiveness. But more metrics don’t necessarily mean better insights. Marketers must let go of vanity-based metrics — such as shares, likes, click-through rates, and impressions — and embrace metrics that clearly link marketing success to business value. This report, part of the marketing measurement and insights playbook, identifies the top metrics you should stop measuring now and introduces a group of metrics that prove the value of marketing.*

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Feb 18

3 Examples of Personalization in Banking and Financial Services | Marketing Evolution

Personalization in banking helps deliver a service or product to customers based on personal experiences and historical data. Explore 3 examples of personalization for financial institutions.

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Feb 15

The 2021 Marketing Technology Landscape Trends to Watch | Marketing Evolution

After the disruption of 2020, many marketers are wondering what the world of martech has to offer in 2021. Let’s examine some marketing trends that your chosen vendor should address.

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Feb 15

The 2021 Marketing Technology Landscape Trends to Watch | Marketing Evolution

After the disruption of 2020, many marketers are wondering what the world of martech has to offer in 2021. Let’s examine some marketing trends that your chosen vendor should address.

Read full article >

Case Studies
Case Study : Regions Bank & Marketing Evolution

Learn how Regions Bank, backed by Marketing Evolution’s analytics platform, used unified marketing measurement to drive increased ROI and revenue.

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Case Study : Millercoors & Marketing Evolution

Learn how MillerCoors worked with Marketing Evolution to determine optimal creative rotation and budget allocation, raise brand awareness and increase sales consideration.

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