Marketing Evolution

  • Advertising & Marketing
  • 2 Case Studies
Technology for Brands to be More Human - to be More Alive

Oct 10

The Present and Future of Marketing Analytics: Person-Level Data Through Unified Measurement

Learn about the shifting marketing landscape, modern consumer expectations, and the modern marketing measurements markeers need in order to ensure their efforts make an impact.

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Sep 18

Data Quality Dimensions Marketers Should Emphasize in Decision Making

The average organization wastes 21 percent of their media spend on low quality data. Learn how to prevent this with seven key data quality dimensions.

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Sep 17

What Stakeholders Are Demanding When It Comes to Ad Spend

As ad spend grows, stakeholders have growing expectations of marketing teams. Learn three ways stakeholders may approach ad spend in the future

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Sep 13

Why Continuous Connection is Imperative for Retailers

Retail brands should understand the benefits of continuous connection with customers. Learn how this results in increased customers loyalty and ROI.

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Case Studies
Case Study : Regions Bank & Marketing Evolution

Learn how Regions Bank, backed by Marketing Evolution’s analytics platform, used unified marketing measurement to drive increased ROI and revenue.

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Case Study : Millercoors & Marketing Evolution

Learn how MillerCoors worked with Marketing Evolution to determine optimal creative rotation and budget allocation, raise brand awareness and increase sales consideration.

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