Marketing Evolution
- Advertising & Marketing
- 2 Case Studies
Technology for Brands to be More Human - to be More Alive
Jul 17
The Pros and Cons of Marketing Mix Modeling for Enterprises
Learn how marketing mix modeling (MMM) fits in today’s sophisticated and rapidly changing marketing landscape, and how the technique can be used to provide holistic insight into long-term marketing trends, patterns, and external factors.
Feb 18
3 Examples of Personalization in Banking and Financial Services | Marketing Evolution
Personalization in banking helps deliver a service or product to customers based on personal experiences and historical data. Explore 3 examples of personalization for financial institutions.
Feb 15
The 2021 Marketing Technology Landscape Trends to Watch | Marketing Evolution
After the disruption of 2020, many marketers are wondering what the world of martech has to offer in 2021. Let’s examine some marketing trends that your chosen vendor should address.
Feb 15
The 2021 Marketing Technology Landscape Trends to Watch | Marketing Evolution
After the disruption of 2020, many marketers are wondering what the world of martech has to offer in 2021. Let’s examine some marketing trends that your chosen vendor should address.
Case Studies
Case Study : Regions Bank & Marketing Evolution
Learn how Regions Bank, backed by Marketing Evolution’s analytics platform, used unified marketing measurement to drive increased ROI and revenue.
Save to LibraryCase Study : Millercoors & Marketing Evolution
Learn how MillerCoors worked with Marketing Evolution to determine optimal creative rotation and budget allocation, raise brand awareness and increase sales consideration.
Save to Library
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Dimensionality Reduction – Don’t Confuse Your Model
Find newest machine learning solutions and Artificial Intelligence algorithms.
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Find newest machine learning solutions and Artificial Intelligence algorithms.