Aug 03

The True Definition of Omni-Channel Marketing Attribution & Why It’s Important

Marketers understand the importance of measuring consumer touchpoints across the marketing mix. In this effort however, marketers need to rethink their definition of omni-channel attribution in order to meet today’s consumer demand for relevancy and value.

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Mar 01

4 Ideas to Improve Your Insurance Agency’s Marketing Strategy | Marketing Evolution

Before a customer invests in insurance, they tend to have a lot of questions. Does your marketing strategy provide them with answers? If you’re not so sure, take a look at this guide.

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Feb 18

3 Examples of Personalization in Banking and Financial Services | Marketing Evolution

Personalization in banking helps deliver a service or product to customers based on personal experiences and historical data. Explore 3 examples of personalization for financial institutions.

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Feb 15

The 2021 Marketing Technology Landscape Trends to Watch | Marketing Evolution

After the disruption of 2020, many marketers are wondering what the world of martech has to offer in 2021. Let’s examine some marketing trends that your chosen vendor should address.

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Case Studies

Case Study : Regions Bank & Marketing Evolution

Learn how Regions Bank, backed by Marketing Evolution’s analytics platform, used unified marketing measurement to drive increased ROI and revenue.

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Case Study : Millercoors & Marketing Evolution

Learn how MillerCoors worked with Marketing Evolution to determine optimal creative rotation and budget allocation, raise brand awareness and increase sales consideration.

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