Background
Cortex is an AI social media and creative strategy platform which helps companies optimize their visual branding and messaging.
Cortex needed a comprehensive content strategy. Their previous process was completely manual, with extensive time spent on tedious keyword research and brief building. The process was too time consuming and inefficient.
The company was also looking to scale their content production. Two blog posts per week were not cutting it to get to the PageRank they desired. With limited resources, employees and interns were making a team effort in writing the content but they needed a faster turnaround.
“ MarketMuse was a game changer for us. We were able to build a process and give my team the tools they needed to execute our content strategy.”
Solution
Cortex’s content team leveraged the MarketMuse Suite’s Optimize and Compete applications. This enables them to get a better understanding of what the current competitive landscape looks like and what topics to cover that would add value.
By identifying content gaps and performing user intent research, existing content was optimized to increase comprehensiveness and build authority.
Result
- 20 to 30 percent increase in leads coming through organic traffic over the course of 6 months
- Stabilized and improved lead quality
- 80% of website traffic is now from organic search
- 3x increase in domain traffic
- Blog post cadence jumped from 2 blog posts to 5 or 6 per week.
