txt

Mopro

  • Advertising & Marketing
  • 0 Case Studies
A.I. POWERED BUSINESS WEBSITES & SOCIAL MEDIA TOOLS

Jul 11

Your Quick Guide to Selling to the Generations

As a business owner, you know nothing’s more important than defining your customer. So who’s yours? A twenty-something social media guru who owns all the latest tech gadgets and an espresso machine? A forty-ish stay-at-home mom who loves to cook? Or maybe a sixty-year-old retiree who’s looking for a new hobby? Whoever your customer is, learning about their generation is a solid place to start when developing your strategy. From Boomers to Gen Z-ers, here’s what you need to know. Baby BoomersBorn between 1946–1964, this generation has the biggest income and biggest network. There are over 76 million Boomers, so there’s lots to sell to. It’s no surprise that boomers are online. At least 65% of them can be found on at least one social media platform, whether it’s Facebook, LinkedIn, Twitter, etc. In general, Boomers like getting straight to the point — they want all the info before they make a purchase. Since this generation grew up when human interaction was more of a thing, businesses who value a “human touch” get bonus points. Generation XBorn between 1965–1980, Generation X is considered the “middle child” of the generations, and it’s the smallest generation of these four. When selling to a Gen-X-er, keep traditional media in mind — 48% listen to the radio, 62% read the newspaper, and 85% watch traditional TV. But they’re also on social media. More than 60% prefer Facebook over any other platform. And more than 68% make buying decisions based on reviews, so if you’re selling to them, keep testimonials in mind. MillennialsMillennials make up 25% of the U.S. population. Born from 1981–2000, you already know they’re on top of the tech game. So how do you reach them? Considering that they spend about 8 hours a day online, it shouldn’t be hard to catch them there. They prefer being contacted through email and 84% don’t trust traditional advertising, so Facebook Ads and the like have a greater effect. If you really want Millennials to buy what you’re selling, you need to make sure your product enhances their lives. To them, “useful” is considered “cool”. Generation ZBy 2020, this generation, born from the mid 1990s to the early 2000s, is expected to reach 2.56 billion globally. They’ll make up 40% of all U.S. consumers, so they’re the next big audience. When approaching this generation, keep in mind that you have 8 seconds to catch their attention. When they want to find a new product, about 85% of them use social media to search. What are they looking for? This study from Google shows that they prefer brands that represent their values. Social media helps you reach more customers from every generation online — big time. And Mopro has tools that make managing your social media easy. Call 844-207-9038 or email [email protected] to get started.

Read full article >


Jun 26

How Hip Are You on These Instagram Trends?

Instagram has really upped its game lately. Now posting photos and videos isn’t enough – it’s all about interaction and showing followers what’s really going on in your world. Here are the top five features Instagram has most recently added to its platform. Instagram StoriesIf pushing “send” on your new post feels like too much pressure, you’ll love how casual Instagram stories are. Share 15-second videos and pictures from your camera roll, add GIFs, locations, filters, and hashtags, and they’ll stay on your Instagram for 24 hours. Instastories are the easiest way to show your followers what you’re up to without blasting their feed. They’re great for engagement and relationship building too: You can tag people in your stories to give them some cred, and followers can reply for instant feedback. Instagram LiveGot a huge event going on and want your followers to be a part of it? Or just want to say “Hi” to your people like, now? Instagram Live makes it possible to broadcast in real time. Your followers can comment and even request to join your live feed to help create even more excitement around what you’ve got going on. If they miss the live broadcast, they can check it out later – it’ll hang around in your Instagram story (or Instastory) for another 24 hours after it’s posted. HighlightsWant your story to last longer than 24 hours? You can now pin your favorite stories to the top of your profile as “highlights.” And when you add a story as a highlight, it won’t expire. If you have old stories you’d like to bring back from the dead, check out your “Archive” folder. You can add the ones you love to your highlights and have some fun cringing at the rest. Adding Multiple Photos Can’t pick just one photo for your post? No worries. You can now select up to ten photos and videos from your library and post them in one go, instead of posting a bunch of stuff separately, risking some unfollows. Instagram AdsInstagram now offers advertising, so you can meet your followers right where they are. Select from video ads, image carousels, story ads, and more. If you’re hoping to grow your Instagram following, this could be a great way to get in front of the right people.Instagram is one of the most loved social platforms, but don’t forget about all the other platforms! Mopro has tools to make social posting even easier. Call 844-207-9038 or email [email protected] to get started.

Read full article >

Apr 20

5 Reasons Why You Should be Using Your Digital Command Center

Mopro clients: Are you familiar with your Digital Command Center? If not, let’s get you familiar. Your Digital Command Center is where you can access some of our best tools — all from a single place. Here are the top reasons why you should be spending more time in your DCC. 1. View your site’s analyticsYour Analytics section is where you can check on your site’s performance, like how many visitors you have, what your bounce rate is, and your most visited pages. This is important because it shows us where there’s room for improvement. Example: low site traffic means it’s time to reevaluate your SEO efforts. Review your analytics monthly to see how your site stacks up. 2. Make your own design changesIt’s important to regularly update your site with new content. Why? Because your visitors want to see something fresh, and this is the exact kind of content search engines want to see too. This can be done by making simple updates to text and images using your A.I. Editor. Or you can take advantage of your Blog Platform and post helpful content your customers want to see. 3. Request and monitor revisions for your Digital Account Specialist.Don’t have time to learn how to use A.I. Editor? No problem. You can make revision requests straight from A.I. Editor Request Mode. Simply review your site and click on where you need a revision. Give us some details and once you have all of your requests ready, simply submit and track their status while your DAS is working on them. For more info on using Request Mode, check out this video. 4. Monitor your online reputation.It’s important to know what your customers are saying about your brand online. If you don’t keep up with your online rep, other people will do the talking for you. But we would rather you tell your own story. Get a pulse on your online reputation with Reputation Manager. You can see what people are saying about your business and easily reply to their comments via your social platforms. 5. Schedule your social media postsYou’re probably focusing on running your business instead of posting to your social accounts. That’s why we’ve given you a tool to make it easy. Schedule out your social media posts with Social Publisher. Not only does this help you build an audience on social media, but it’s important for the health of your website and your SEO ranking — visitors and search engines like to see fresh content on your website and social. If you haven’t explored your Digital Command Center yet or need a refresher on how to use it, simply schedule a walk-through with your Digital Account Specialist. You can also visit our Help Center at help.mopro.com to learn more about using these tools.Bailee Kernaghan is the Senior Coordinator of Fulfillment Operations. Her favorite tool from the Digital Command Center is Social Publisher since social media is her go-to for discovering new brands.

Read full article >

Apr 12

A do-it-for-me solution is everything you need. Here’s why.

We know you have lots of website solutions out there competing for your attention. We’ve already blogged about the highs and lows of two of these: DIY and freelance. So now it’s time for us to share what we think is your best bet: Us. Here’s why we’re the best out there.Do it for me means not having to do it yourself.Take a deep, deep breath. Ready? Now exhale all that stress. Phew. The best news we have for you is that with Mopro, we do it for you. Now go focus on what you do best: running your business.A free trial means no obligation.We offer you a 30-day free trial because we want you to know exactly what you’re getting — with zero obligation. And we’re confident you’ll love what you see.You’re still the boss.Even though we’re doing all the heavy lifting, you’re still a huge part of the process. After all, this website is designed to meet your unique needs. That’s why we get you on the phone, ask for feedback, and get revisions from you.No waiting around.We’ve got this down to a science. That means a site build process that’s fast and efficient. We want your site to be online ASAP so it can start making you money, so we’ll do it in 10 business days or less.We give you all the tools you need to succeed.When you sign up with Mopro, you don’t just get a website. We give you access to a suite of digital tools that help give you an edge online. We’re talking tools for competition tracking, reputation management, social publishing, blogging, and more.24/7 support.We’re real people (hi!) and we’re here 24/7 to help you. When you sign up, you get a dedicated Digital Account Specialist who will be with you during your entire time with us. They’ll help get your site live and will be there for you after for any ongoing site changes.We know about SEO. We know how to build sites search engines love. Our team of SEO specialists know exactly what it takes to be a search stand out. Ongoing support means you get to take advantage of all this know-how.Get a custom plan with add-ons.We offer add-ons that take you to the next level online. Need copywriting services? Custom content? We’ve got your back. We can add these and more to your Mopro subscription for either a one-time fee or a monthly price.Ready to see what we can do? Email [email protected] or call 844-207-9038 to speak to one of our specialists.

Read full article >

POSTS FROM RELATED COMPANIES
Dynamic Yield - Feb 23 - Blog Post:
Dynamic Yield Improves eCommerce Sales with Deep Learning-Based Personalized ...

Dynamic Yield's solution uses deep learning to dynamically transform static, one-size-fits-all experiences into personalized listing pages.

Dynamic Yield - Feb 23 - Blog Post:
Dynamic Yield Improves eCommerce Sales with Deep Learning-Based Personalized ...

Dynamic Yield's solution uses deep learning to dynamically transform static, one-size-fits-all experiences into personalized listing pages.

Stermedia.ai - Feb 22 - Blog Post:
Dimensionality Reduction – Don’t Confuse Your Model

Find newest machine learning solutions and Artificial Intelligence algorithms.

Stermedia.ai - Feb 22 - Blog Post:
Dimensionality Reduction – Don’t Confuse Your Model

Find newest machine learning solutions and Artificial Intelligence algorithms.

Stermedia.ai - Feb 22 - Blog Post:
Dimensionality Reduction – Don’t Confuse Your Model

Find newest machine learning solutions and Artificial Intelligence algorithms.

Keep updated on all things AI