As per the study conducted by EUIPO in 2015, 6.5% of sales are lost by the sports goods sector due to counterfeiting. It amounts to the revenue loss of up to €500 per year. Whereas 60% of sports goods sold online in India are fake. Apart from financial setbacks, job losses, and tax loss...
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Counterfeiting is taking a serious toll on business and brand credibility. Many brands have lost their brand value and years of nurtured recognition to counterfeited products. Fake products, especially the food and health care items, are posing a significant threat to the safety of consumers. Illicit trade is hurting sales, ROI, and even jobs. According to […] The post Counterfeiting – The genuine problem of fake goods rising globally appeared first on NeuroTags Articles and Updates.
Knowing the fact that consumer electronics are one of the worst affected industries by counterfeiting, Syska wanted to take preventive action to protect their products and customers. In the same pursuit, the company was looking to enable digital capabilities in their products to enable the digitalization.