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Newtonx

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Oct 11

Are B2B Panels A Death Sentence For Market Research Giants Like Nielsen And Gartner?

Unlike off-the-shelf market reports from market research companies such as Nielsen, Gartner or Markets & Markets, B2B panels and B2B surveys take a custom approach to data and expertise by targeting respondents and honing in on custom qualitative and quantitative insights.

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May 16

Business Fraud in the Age of AI: Can New Technologies Prevent a Rise in Scams?

Online fraud targeting businesses has become an epidemic, with companies as large as Google suffering losses from simple scams. In fact, in 2017 $1.4B in electronic fraud was reported to the FBI, an increase of almost 50% from 2013. 40% of this billion dollar loss was a result of “business email compromise”, a type of [...] The post Business Fraud in the Age of AI: Can New Technologies Prevent a Rise in Scams? appeared first on NewtonX Blog.

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May 15

The New Shared Mobility Market: How the American Transportation Landscape Has Changed Post-Uber

The mobility sector is on the brink of a major overhaul, transforming from a product-based industry (individually owned cars) to a service-based industry (ride sharing and public transportation). Between autonomous vehicles and the proliferation of ridesharing services, new potential revenue streams are opening up in the transportation market, even as traditional vehicle sales stagnate, and [...] The post The New Shared Mobility Market: How the American Transportation Landscape Has Changed Post-Uber appeared first on NewtonX Blog.

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May 14

Does In-Store AI Violate Privacy Protections? Brick and Mortar Retailers Say ‘No’

At a recent Senate hearing, lawmakers found a new target for concerns over consumer data privacy: brick and mortar retailers. Most retailers today collect shopper data, monitor in-store behavior, and send promotions or targeted content based on in-store data. Now, however, federal lawmakers may deem user data collection as a violation of shoppers’ rights to [...] The post Does In-Store AI Violate Privacy Protections? Brick and Mortar Retailers Say ‘No’ appeared first on NewtonX Blog.

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