Jul 13

AI is revolutionizing the industry. Here’s what’s in it for you:

Artificial Intelligence is an extremely new and powerful tool. Since the term artificial intelligence is so broad, its benefits can be seen in many industries. Also, due to the nature of AI and machine learning, there is little limit to the capabilities of this tool. Businesses are really taking advantage of all AI had to […]

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Dec 23

Customers will pay more than you think. But it only pays off if you get it right (3/3)

Online research suggests that only 60% of online purchase decisions are based on price. Software or Subscription Purchase Plan Optimization – When a company rents an equipment material lift, they often pay $200 a day, but $500 per week.  So if they plan on renting for at least 3 days, you might as well rent […] The post Customers will pay more than you think. But it only pays off if you get it right (3/3) appeared first on Optimus Price.

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Dec 23

Customers will pay more than you think. But it only pays off if you get it right (3/3)

Online research suggests that only 60% of online purchase decisions are based on price. Software or Subscription Purchase Plan Optimization – When a company rents an equipment material lift, they often pay $200 a day, but $500 per week.  So if they plan on renting for at least 3 days, you might as well rent […] The post Customers will pay more than you think. But it only pays off if you get it right (3/3) appeared first on Optimus Price.

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Dec 14

Customers will pay more than you think. But it only pays off if you get it right (2/3)

Online research suggests that only 60% of online purchase decisions are based on price. Don’t Forget about the Purchase Value to the Customer – Products can have significantly different value to different customers. Sometimes convenience and flexibility are far more valuable than price. Airlines have found this to be a highly valuable way to price […] The post Customers will pay more than you think. But it only pays off if you get it right (2/3) appeared first on Optimus Price.

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