Prisma Campaigns

  • Finance
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Effective customer onboarding from acquisition to satisfaction

Oct 02

Adaptation is key: how digital marketing impacts the financial industry in 2018

What we need to reinvent financial institutions marketing? Find out the answer reading our blog.

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Feb 13

A New Framework for Personalization ROI for Financial Institutions

Proving marketing ROI is a major challenge for financial marketers, especially when it comes to personalization initiatives. Ready for something different?

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Feb 06

2 Truths and 2 Lies. Marketing Personalization for Banks and Credit Unions

Everyone is talking about personalization. But can you sleuth out which of these statements are outright lies about Marketing Personalization?

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Jan 30

The Balancing Act in the Roadmap to Personalization Infographic (part 4)

Infographic depicting the balancing act FIs need to overcome privacy concerns. Based on the Roadmap to Personalization report by Ron Shevlin.

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