Prisma Campaigns

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Effective customer onboarding from acquisition to satisfaction

Oct 11

Marketing Automation and CRM: A match made in heaven

Marketing Automation and CRM: A match made in heaven

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Feb 13

A New Framework for Personalization ROI for Financial Institutions

Proving marketing ROI is a major challenge for financial marketers, especially when it comes to personalization initiatives. Ready for something different?

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Feb 06

2 Truths and 2 Lies. Marketing Personalization for Banks and Credit Unions

Everyone is talking about personalization. But can you sleuth out which of these statements are outright lies about Marketing Personalization?

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Jan 30

The Balancing Act in the Roadmap to Personalization Infographic (part 4)

Infographic depicting the balancing act FIs need to overcome privacy concerns. Based on the Roadmap to Personalization report by Ron Shevlin.

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