Persado

Arm brands and individuals with cognitive content that resonates and inspires any given audience to action.

Persado’s cognitive content platform generates language that inspires action. Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message creation. Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action. Persado generates the most effective language for communications designed to drive action. The platform uses cognitive computing to generate content for communications such as marketing emails, landing pages, mobile & push notification, display advertising and Facebook. By breaking down language into emotional, descriptive, and formatting components, the Persado platform can engineer optimal messages that inspire action. Every time. Using Persado, leading brands such as American Express, Citi, Esurance, E*TRADE, LivingSocial, Neiman Marcus, Verizon Wireless, and Vodafone are realizing tens of millions of dollars in incremental revenue compared to campaigns written traditionally, using copywriters. Backed by Bain Capital Ventures, StarVest Partners, American Express Ventures, and Citi Ventures, Persado sells directly and in partnership with Experian Marketing Services, Oracle Marketing Cloud, and Salesforce Marketing Cloud. The company is headquartered in New York City, with offices in San Francisco, Athens, London, Rome, and Rio de Janeiro.

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