IBM Watson - Personality Insights

Understand personality characteristics, needs, and values in written text

Personality Insights extracts personality characteristics based on how a person writes. You can use the service to match individuals to other individuals, opportunities, and products, or tailor their experience with personalized messaging and recommendations. Characteristics include the Big 5 Personality Traits, Values, and Needs. At least 1200 words of input text are recommended when using this service. The IBM Watson Personality Insights service provides an Application Programming Interface (API) that enables applications to derive insights from social media, enterprise data, or other digital communications. The service uses linguistic analytics to infer individuals' intrinsic personality characteristics, including Big Five, Needs, and Values, from digital communications such as email, text messages, tweets, and forum posts. The service can automatically infer, from potentially noisy social media, portraits of individuals that reflect their personality characteristics. It can also determine individuals' consumption preferences, which indicate their likelihood to prefer various products, services, and activities. As a core service of the IBM Watson platform, the Personality Insights service can help businesses understand their customers at a deeper level. It can help businesses learn their clients' preferences, improve customer satisfaction, and strengthen client relations. Businesses can use these insights to improve client acquisition, retention, and engagement, and to guide highly personalized engagements and interactions to better tailor their products, services, campaigns, and communications for individual clients.

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