RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, welcomes a new research division, AI Marketing Lab. It will research and develop cutting-edge martech solutions for both publishers and advertisers.
RTB House takes up 100% shares in WhitePress, a content marketing platform, from its Founders, Dirlango and Innova Capital. WhitePress’s management, including founders Paweł Strykowski and Tomasz Kwaśny, will continue in their existing roles.
“Launching RTB House alongside our existing retargeting providers increased our reach, doubled our conversions from retargeting while keeping the agreed budget.” Hongyan Wang, Global Growth Digital Re-engagement Lead The post Gumtree quote appeared first on RTB House | High Tech Retargeter That Makes Digital Advertising Campaigns Perform Better.
“With RTB House’s advanced retargeting technology and performance-based payment model, we can run more efficient and goal-oriented campaigns which help to improve our engagement with consumers.” Tito Costa, Marketing Manager The post ZALORA quote appeared first on RTB House | High Tech Retargeter That Makes Digital Advertising Campaigns Perform Better.
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