Anarock Achieves ₹2,000 Crore Sales Growth with AI Voice Agents
By leveraging ElevenLabs' AI technology, Anarock has successfully scaled its sales operations, achieving a remarkable fivefold increase in capacity and doubling agent-assisted bookings through innovative voice agents.
Key Facts
- Anarock's Genie AI drove ₹2,000 crore in sales, showcasing AI's impact on revenue generation.
- 8.5 million interactions by AI vs. 1.7 million by humans reveal significant efficiency gains.
- 30% of conversations occur after hours, highlighting a shift in customer engagement patterns.
- Localized voice personas enhance lead qualification, indicating competitive advantage in personalization.
- 5x calling capacity without team growth suggests strategic scalability and cost management potential.
Summary
Summary
Anarock, India's leading independent real estate services platform, faced challenges in managing high volumes of sales interactions. To address this, they implemented ElevenLabs' AI voice agents through their Genie platform, resulting in a fivefold increase in calling capacity and doubling agent-assisted bookings within a few months.
Background
Anarock operates in the real estate industry, focusing on both residential and commercial sectors, as well as hospitality and investment banking. Before deploying Genie, Anarock's human sales teams struggled to maintain the necessary speed and volume of interactions required to effectively engage leads at a national scale.
Challenge
The primary challenge was to enhance lead qualification and nurture relationships with channel partners while managing the high volume of sales interactions that human teams could not sustain alone.
Solution
Anarock developed voice agents using ElevenAPI to power Genie, an AI calling platform. Genie was deployed across five use cases, including lead warm-up, re-engaging cold leads, overflow support, channel partner lead qualification, and B2B2C outreach. The voice agents were designed to engage prospects, qualify leads based on budget, property configuration, and locality, and convert conversations into confirmed site visits.
Results
The implementation of Genie led to significant outcomes:
- Anarock attributed ₹2,000 crore (~$230M) in sales to AI agent-assisted conversations.
- The platform completed 8.5 million successful interactions in the last financial year, compared to 1.7 million by the human sales team.
- Calling capacity increased fivefold without a proportional increase in team size.
- Agent-assisted bookings doubled from January 2026 to May 2026, totaling approximately 1,400 bookings.
- Genie captured 30% of customer conversations outside business hours, particularly from Gen-Z buyers.
Key Insights
Anarock's experience highlights the importance of regional voice customization and low-latency infrastructure in AI deployments. By matching voice personas to specific regional markets, they enhanced customer engagement and improved lead qualification processes. The ability to operate continuously across time zones and cater to after-hours inquiries proved crucial in a fast-paced industry.
Customer Testimonial
"The realism is so convincing that we have actually had instances where customers arrived at the project site and explicitly asked to meet Jiya in person." – Syed Ahmed Raza, Director, AI & Technology, Anarock
Entities Mentioned
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Key Concepts
Definitions
- AI voice agents
- Automated systems that use artificial intelligence to engage in voice conversations, often used for sales and customer service.
- lead qualification
- The process of determining the potential of a lead to become a customer based on specific criteria.
- B2C sales
- Business-to-consumer sales, where businesses sell products or services directly to individual customers.
- regional accent support
- The capability of voice technology to produce speech that reflects the local accents and dialects of a specific region.
- sales automation
- The use of software to automate sales tasks and processes, improving efficiency and effectiveness.
Use Cases
- →Lead warm-up
- →Re-engaging cold leads
- →Overflow support
- →Channel partner lead qualification
- →Automated outreach to independent brokers
- →24/7 customer engagement
Frequently Asked Questions
What is Anarock's main service?
Anarock is an independent real estate services platform that operates in residential and commercial real estate, hospitality, and investment banking.
How does Genie improve sales capacity?
Genie, powered by AI voice agents, scales Anarock's calling capacity by 5x, allowing for more interactions without a proportional increase in team size.
What are the benefits of using ElevenLabs for voice agents?
ElevenLabs offers low latency, regional accent support, emotional depth, and natural-sounding voices, which enhance customer engagement and improve lead qualification.
What impact has Genie had on bookings?
Genie has doubled agent-assisted bookings from January to May 2026, resulting in approximately 1,400 bookings during that period.
Why is regional voice important in real estate?
Regional voices resonate better with local customers, increasing engagement and response rates, which is crucial in the fast-paced real estate market.