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    Catawba College Prepares Students for AI Careers Through Industry Collaboration

    The Ketner School of Business at Catawba College showcased its dedication to innovation by attending NC Analytics and AI Day, where faculty and students explored the transformative role of AI and data science in modern business.

    catawba.edu•October 2, 2026•2 min read

    Key Facts

    • Catawba College's focus on AI education aligns with industry demand, enhancing student employability.
    • Participation in NC Analytics and AI Day indicates a strategic shift towards data-driven decision-making.
    • Interdisciplinary approach at KSOB reveals a competitive advantage in preparing versatile graduates.
    • Emphasis on experiential learning may lead to higher student satisfaction and retention rates.
    • Collaboration with industry leaders suggests potential for increased funding and partnership opportunities.

    Summary

    On September 25, 2026, the North Carolina Analytics and AI Day brought together industry leaders, researchers, and students at Duke Energy Hall, NC State University. This event, organized by the North Carolina INFORMS Chapter in partnership with NC State's Edward P. Fitts Department of Industrial and Systems Engineering, focused on the transformative impact of analytics and artificial intelligence (AI) across various sectors, including finance, marketing, operations, healthcare, and technology. The participation of faculty and students from Catawba College's Ketner School of Business highlights the institution's commitment to integrating cutting-edge industry practices into its educational framework.

    The conference featured a series of presentations and panel discussions designed to illuminate the latest trends and real-world applications of data science and AI. Attendees gained insights into how these technologies are reshaping business decision-making and strategy. Jennifer Yurchisin, a representative from the Ketner School of Business, emphasized the importance of such experiences in bridging classroom learning with industry realities. This engagement is crucial for students as they prepare for careers in an increasingly data-driven global economy.

    The Ketner School of Business has positioned itself strategically by aligning its curriculum with the demands of modern business environments. The school’s interdisciplinary approach combines traditional business disciplines with emerging fields such as AI, data science, and communication studies. This alignment not only enhances the educational experience but also equips students with the analytical and technological skills necessary for success in contemporary business landscapes.

    The competitive landscape for educational institutions is evolving, particularly in the realm of business education. Schools that prioritize experiential learning and industry engagement are better positioned to attract students who seek relevant and impactful career paths. By participating in events like NC Analytics and AI Day, the Ketner School of Business demonstrates its proactive stance in preparing students for future challenges in the workforce.

    As industries increasingly rely on data-driven insights, the demand for professionals equipped with AI and analytics skills will continue to rise. Educational institutions that adapt their programs to meet these needs will likely gain a competitive edge. For the Ketner School of Business, this means not only enhancing its curriculum but also fostering partnerships with industry leaders to ensure that students gain practical experience and insights.

    Looking ahead, the integration of AI and analytics into business education will likely accelerate. Institutions that successfully blend theoretical knowledge with practical applications will prepare their graduates to lead in a technology-driven economy. The Ketner School of Business's ongoing commitment to innovation and experiential learning positions it well to respond to these trends, ensuring that its graduates are not only employable but also equipped to drive change in their respective industries. As the market continues to evolve, the emphasis on data literacy and technological proficiency will redefine the skills that future leaders must possess.

    Entities Mentioned

    Technologies

    artificial intelligence
    data science

    People

    Jennifer Yurchisin

    Organizations

    North Carolina INFORMS Chapter
    NC State University
    Edward P. Fitts Department of Industrial and Systems Engineering
    Duke Energy Hall
    Ralph W. Ketner School of Business
    ACBSP

    Key Concepts

    analytics
    artificial intelligence
    data science
    business decision-making
    experiential learning
    innovation
    interdisciplinary education
    social good

    Definitions

    artificial intelligence
    A branch of computer science that aims to create systems capable of performing tasks that typically require human intelligence.
    data science
    An interdisciplinary field that uses scientific methods, processes, algorithms, and systems to extract knowledge and insights from structured and unstructured data.
    experiential learning
    A learning process through which students develop knowledge and skills from direct experiences outside a traditional academic setting.
    interdisciplinary education
    An educational approach that integrates knowledge and methods from different disciplines to enhance learning and problem-solving.
    social good
    A concept that refers to actions or initiatives that benefit society and improve the well-being of individuals and communities.

    Use Cases

    • →transforming industries including finance, marketing, operations, health care, and technology
    • →preparing students for impactful careers in a data-driven economy
    • →connecting classroom learning with industry practices
    • →equipping students with analytical competencies
    • →enhancing business decision-making strategies

    Frequently Asked Questions

    What is the purpose of NC Analytics and AI Day?

    The purpose of NC Analytics and AI Day is to bring together researchers, industry leaders, and students to explore trends and applications of analytics and artificial intelligence. It provides a platform for networking and gaining insights into how these technologies are transforming various industries.

    Who hosted the NC Analytics and AI Day?

    The event was hosted by the North Carolina INFORMS Chapter in collaboration with NC State University’s Edward P. Fitts Department of Industrial and Systems Engineering. This partnership aims to foster discussions on analytics and AI.

    What role does the Ketner School of Business play in this event?

    The Ketner School of Business actively participates in NC Analytics and AI Day to enhance students' understanding of AI's role in business. Their involvement reflects a commitment to experiential learning and preparing students for modern business challenges.

    What are the key themes discussed at the conference?

    Key themes at the conference included the impact of data science and AI on various industries, the importance of innovation in business, and the need for interdisciplinary education to equip students with necessary skills.

    How does the Ketner School of Business prepare students for the future?

    The Ketner School of Business prepares students by blending traditional business disciplines with emerging fields like AI and data science. This interdisciplinary approach ensures that students are equipped with the competencies needed for success in a technology-driven economy.

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