Buynomics

This is Buynomics. “What will customers buy?” is the key question underlying all commercial decisions in all companies. Buynomics has developed the Virtual Customer technology, which answers this question 100x faster and much more precisely than every other solution. This will end the common practice of gut feeling and Excels. Our goal is to enable companies to make data-driven, transparent, and customer centric commercial decisions. For that, we build the operating system for commercial decisions that provides companies with a single-source-of-truth to answer all their market-facing questions including pricing, product offers, promotions. Imagine knowing your customers’ preferences without tedious analyses, complex spreadsheets, or unreliable focus groups. Buynomics’ AI transforms all your readily available data into Virtual Customers that mimic the buying decisions of real consumers with unmatched precision. Use these instant and accurate consumer insights as the single source of truth to make decisions on prices, promotions, products, trade terms, channel & portfolio mix. Our holistic approach uncovers the links between critical revenue levers and provides fast and reliable recommendations for best results - your key to profitable and sustainable decisions. Website https://www.buynomics.com Company size 51-200 employees Headquarters Cologne, North Rhine-Westphalia Founded 2018 Specialties Revenue Optimization, Pricing Optimization, Product Portfolio Optimization, Promotions Optimization, and Forecasting Your product offering is the foundation of any business success. But the optimal product mix is difficult to determine among a multitude of options. Stop spending huge amounts of time integrating data from multiple sources to find your optimal product mix. With Buynomics as a central source, you can quickly simulate countless product combinations to find the best offer per channel - or let our algorithm do that for you. Discover and scale market potential, optimize product launches and increase sales. Make better, customer-centric decisions Improve your commercial decisions with Buynomics' Virtual Customer technology - for faster and more profitable results. Answer key commercial questions in a holistic and intuitive SaaS solution and optimize price, product, portfolio and promotion decisions. Product portfolio solutions_gray (1) Manage your entire offer on one screen Get full visibility into your offer across all channels. Test changes to all components of your offering and that of your competitors with just one click: Add or remove products, change prices, promotions, product features, and trade conditions. Get full visibility at all levels of the distribution chain: manufacturer, wholesaler, retailer, etc. Act on reliable and immediate KPI impact See the impact of offer changes on all relevant KPIs in real time, taking into account portfolio effects and cannibalization. Use Buynomics algorithms to find the best combination of price, product, and promotion for your KPI targets. Gain actionable insights into customer behavior, such as switching between products and cannibalization. Pricing solution_gray-2 Promotion solution_gray-1 Create scenarios that achieve your revenue goals Create scenarios in minutes that account for changes in product mix, price, and promotions. Compare impact on relevant KPIs at all levels of detail: from global impact to individual product/channel combinations. Conveniently export results for immediate implementation. Plan precisely, adjust in minutes Plan your offering for the entire year, taking into account new product launches, promotion plans, cost and price changes. See the impact of changes in customer behavior, trade terms, or competitive offerings and adjust immediately Manage channels individually as needed.